[iks-community] Fwd: Aloha Editor is out.

[Bertrand Delacretaz]

Hi,

On Tue, Jul 20, 2010 at 11:36 AM, Mag. Alexander Szlezak
<a.szlezak at gentics.com> wrote:
> ...Nothing is nailed to the wall yet. We used AGPL for
> now to give the project a start as an oss project, and us some time to
> collect feedback and work on the business model as a whole (yes, Aloha
> Editor does affect our core business in a way)...

I shouldn't be writing your business model, but allow me to dream
about it for a second. I like to start from ideal situations when
brainstorming about new projects, and that often helps.

This is 2011.

Aloha is based on a small core that's Apache licensed - and lives at
apache.org: such powerful client-side components are becoming the
building blocks of the Web. The commoditization of server-side
components is done already, now's the time for client-side components
- so it makes absolute sense to host them at Apache, Where The Web Was
Born (ok I'm getting carried away here ;-)

Many Aloha plugins are freely available under the same license, and
some specialized/high-end ones require a commercial license. Including
those that integrate Aloha with existing commercial CMSes that have
crappy editors (not talking about Arjé's or our stuff of course ;-),
users of those dinosaurs CMSes sing the praises of Aloha.

The commercial-friendly license means the Aloha core has been picked
up by major CMS vendors, making it a de facto standard.

Gentics, as the original author of Aloha, is the go-to company for any
hard questions and for development of highly customized plugins.
That's good business.

Ok, I'm just dreaming outloud...but still ;-)

-Bertrand